1977 Cosmetics Ad, Cover Girl Mascara with Young Cheryl Tiegs
Image by classic_film
Vintage 1970s magazine advertisement, Cover Girl eye makeup, featuring young model, designer, and actress Cheryl Tiegs, 1977,
"The Long ‘N Lush Cover Girl Lash. And why Cover Girls love it."
Bio on Tiegs, via Wikipedia:
Tiegs was born in Breckenridge, Minnesota, to Phyllis and Theodore Tiegs, a funeral director. Along with her family, Tiegs moved to Alhambra, California in 1952. As a senior at Alhambra High School, Tiegs posed for a swimsuit ad for bathing suit manufacturer Cole of California; the ad, which appeared in Seventeen, launched her career as a model. Although she enrolled as an English major at California State University, Los Angeles, Tiegs left college before her junior year to pursue her career.
Tiegs’ break as a model came when she was 17, after the editorial staff at "Glamour" saw the Cole’s bathing suit ad. Bypassing the traditional in-person meeting, Tiegs was booked on a shoot in Saint Thomas with Ali McGraw, which resulted in her first "Glamour" cover. Later that same year, Tiegs made the covers of "Seventeen" and "Elle." She subsequently appeared on the covers of "Vogue" and "Harper’s Bazaar," among others.
Tiegs was the first model to appear three times on the cover of the "Sports Illustrated" Swimsuit Issue, significantly raising her profile in 1977, when she posed in a fishnet bathing suit. Tiegs additionally made the cover of "People" four times, and did three covers for "TIME," most notably for the "All-American Model" cover story in 1978. A year later, she was signed to a reported .5 million two-year contract with Cover Girl cosmetics, then the biggest contract ever.
In 2012, Tiegs was a contestant on "Celebrity Apprentice," with proceeds from her participation benefiting the Farrah Fawcett Foundation. She has also appeared on NBC’s "Just Shoot Me," Oxygen’s "Girls Behaving Badly," and in a recurring role portraying herself on "Family Guy." Tiegs hosted a 13-part travel adventure series, "Pathfinders: Exotic Journeys" for the Travel Channel, appeared as a judge on the ABC reality show "True Beauty," and was a regular guest on "The Oprah Winfrey Show." Additionally, Tiegs has frequently appeared on The "Today Show," "Access Hollywood," "Extra," and "The Dr. Oz Show." Her film credits include Vincent Gallo’s "The Brown Bunny" and "Walk Hard: The Dewey Cox Story" with John C. Reilly.
Published in Cosmopolitan, July 1977 – Vol. 183, No. 1
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